Codemasters
Take-Two Purchasing Codemasters For a Cool $956 Million
Briefly mentioned over the weekend, it appears Take-Two will officially acquire Codemasters, the publisher behind the F1, DIRT and GRID series for $956 million. The deal is expected to be completed in the first quarter of 2021, according to Games Industry.
“Take-Two said it “believes that the combination of Take-Two and Codemasters would bring together two world-class interactive entertainment portfolios, with a highly complementary fit between 2K and Codemasters in the racing genre.” Take-Two believes that it can bring benefits to Codemasters performance by leveraging Take-Two global distribution and 2K’s core operating expertise in publishing, including, live operations, analytics, product development, and brand and performance marketing.”
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