NHL 20 Teams Up With Adidas for Special In-Game Campaign

EA Sports NHL 20 and adidas have teamed up to create custom apparel inspired by top athletes with their “Take Notice” campaign. Jump into NHL 20 to check out the collaboration in-game, with select apparel available to purchase online starting today.

Hockey culture is evolving and so are the game’s top icons and fans. With a new generation of stars hitting the ice, EA SPORTS NHL 20 is bringing a new campaign to life that reflects the sport’s changing identity on and off the rink. Through a partnership with adidas, NHL 20 welcomes Kyle Lowry, Adam Thielen and JuJu Smith-Schuster into the World of CHEL and Hockey Ultimate Team to showcase their unique style for the hockey world, and they will also feature as playable characters in NHL ONES Now. Each athlete will feature their own story-driven apparel drop that will go live in-game starting today, including hoodies, jerseys, and skates, all inspired by the athlete with hockey culture in mind. Select apparel from the collection will also be available to purchase online, head to adidas.com for more info.

Reigning NBA Champion and star point guard for the Toronto Raptors, Kyle Lowry brings “Syrup Shack” to NHL 20. A combination of the throwback Toronto Raptors uniforms and the guard’s love for pancakes as his pre-game meal inspired this iconic look.

Pittsburgh Steelers wide receiver JuJu Smith-Schuster is known both for his dominance on the field, along with his vibrant personality and fashion sense off it. Inspired by the Steel City where JuJu has become a local icon, “Scooper Stars” represents the 3-river city and 3-stripe life.

Star wide receiver Adam Thielen of the Minnesota Vikings is known for grilling secondaries, just like some of the best steaks that come out of Minneapolis and brings his love for steaks to the World of CHEL with the “Bar Down Lounge.” Paying homage to one of his favorite restaurants, the nameplate on his jersey reads “T-Bone” in honor of the butter knife steak Adam frequently orders.

Check out all the designs, along with more information here.

In addition, adidas and each athlete have developed special-edition footwear and capsule assortments to commemorate the in-game uniform designs on the hardwood of the court to the gridiron field. Check out select product from the collection online at adidas.com starting today, and stay tuned to Kyle Lowry’s, JuJu Smith-Schuster’s and Adam Thielan’s social handles for a chance to win product from the collection.