EA Sports FC and LaLiga Enter Into Multi-Year Agreement - Includes Complete Rebrand of LaLiga, Naming Rights & More

EA and LaLiga announced they are entering into a multi-year agreement that will allow both parties to offer new experiences to fans worldwide. The partnership between EA Sports FC and LaLiga will begin in the 2023/2024 season with EA Sports gaining title naming rights for all LaLiga competitions, a complete rebranding of LaLiga including all logos, graphics, fonts, and other visual elements, along with new in-game integration, broadcast highlights, and joint commitments to support grassroots initiatives.

In addition to the first and second divisions of LaLiga (Spain’s biggest professional soccer competition), LaLiga Promises (the league’s annual youth tournament) and eLaLiga will be part of this new partnership.

“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations’ position at the centre of football culture,” said David Jackson, VP Brand, EA SPORTS FC. “The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.” 

“EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,” said Javier Tebas, President, LaLiga. “We have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.”